![]() ![]() When People did a glossy President Trump cover in November, it was attacked by anti-Trump readers and liberal celebrities. The nonstop El Moussa coverage since speaks in part to a shortage of bankable subjects. In Touch responded in a statement: “In Touch’s reporting, often relying on eyewitnesses and events caught on video, uncovered newsworthy details relevant to the narrative of their hit show.” And that merits nearly 100 articles in six months? I’ve been doing this for four decades, and I’ve never seen anything like it.” Here, we have a fairly ordinary couple getting a divorce. “I actually do think these outlets used to have some shame,” he said. But six months later, with In Touch and others still pounding away at the El Moussas, Mr. “There was news value in that moment,” acknowledged Howard Bragman, the chairman of 15 Minutes Public Relations and Mr. People magazine then put the El Moussas on its cover (for the first time) with an all-capitalized headline: “ A Marriage Explodes.” He said he was fine and turned over the firearm. In December, TMZ reported that the couple had separated and that the police had responded to the El Moussa home after a report about a possibly suicidal man Tarek was found in a nearby park with a gun in his backpack. Ratings went up to about three million viewers per episode, a big hit by HGTV standards. Early on, a viewer noticed that Tarek had a lump on his neck and notified the show’s producers, who insisted he see a doctor: He had thyroid cancer. (And they have only two kids.)Īiring since 2013 and based in Orange County, Calif., “Flip or Flop” has been a modest ratings success, fueled by some drama. Though the El Moussas are undeniably telegenic, their show, “ Flip or Flop” - showcasing their efforts to buy foreclosed homes, gussy them up and sell them at a profit - pales in comparison. The many children involved raised the stakes. “Foreclosures into riches, sex tape into stardom, ugly houses into pretty ones.”īut the coverage of “Jon & Kate Plus 8” was validated by a record 10 million people tuning in for the fifth-season premiere in 2009. “There’s a compelling American dream, lemon-into-lemonade factor with all these reality families,” she said. Min noted that she put Jon and Kate Gosselin, the stars of “Jon & Kate Plus 8,” on at least seven consecutive Us Weekly covers before their 2009 divorce. ![]() Reality stars, of course, have long been tabloid fodder. “You’re seeing the continued erosion of traditional star power and the effects of a culturally divided America.” “The whole category is really struggling to figure out where to go,” said Janice Min, the former editor of Us Weekly and The Hollywood Reporter. As it turns out, the two reality stars are fascinating - not as newsmakers, but as a window into the evolving celebrity news business. Now obsessed with the obsession, I reached out to magazine editors. ![]() The head of publicity for one big studio responded, “Is that a fragrance?” Puzzled, I asked a few Hollywood publicists if they could explain why the celebrity news media cared so much about the El Moussas. Back to the groceries.īut the barrage continued, with Just Jared and E! Online pumping out items as well. Were no actual stars generating gossip? Oh, well. They seemed to be reality-show hosts going through a divorce. The El Moussas were strangers to me when they started appearing on checkout-aisle covers. In total, In Touch has done more than 90 articles on them. LOS ANGELES - Since November, a single tabloid magazine, In Touch Weekly, has devoted its cover to them in full or in part at least 14 times.
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